Are your marketing campaigns not converting as well as you’d like them to convert? Maybe you need to establish a larger reach to get to more diverse segments of your target market? Would you like to be able to market more efficiently on the Internet? If promoting your business has been a challenging endeavor, Facebook marketing may be a great solution for you. This article will tell you how to do it properly and gradually build a consistent stream of leads through Facebook.
The key to all marketing strategies is to have a clear understanding as to why people implement them and how each strategy would impact your particular business. Just ask yourself: what is your end goal? Once you have that figured out, you can then sit down and develop a detailed plan to bring in exactly who you want to turn from a Facebook Like into a new actual customer. So start brainstorming today – what are you marketing?
Marketing while utilizing the Facebook tabs is a pretty simple and efficient way to get the word out. To start, why not create a “Promotions” tab and highlight the items you have on sale, coupons you’ve made available or even contests you’re running. It’s a fantastic way to allow your fans and followers to keep up with what’s going on in your business on a daily basis.
One proven method for generating interest in your business is to have a nice giveaway that has a high perceived value in your audience. Try getting your customers to ‘like’ your site by giving them something for free. Then post the winners up on your page, and do the same thing all over again when you find out that you need more “likes.”
Post something on your business Facebook page every day.. Probably the single most effective way to boost your Facebook marketing is to be an active participant on Facebook. That means writing new posts, sharing new ideas, and passing on interesting and “cool” stuff from around the web. The more active you are, the more opportunity there is for people to see your page, and the greater the chance .for you to see increasing engagement on their part. If your busy schedule doesn’t allow for daily researching for and posting of content, consider hiring a professional for your Social Media Management. There are companies out there that are still small and will provide the service at affordable prices.
Perhaps the most important step at the start is to develop a solid Facebook fan base. Wait on marketing your products until you have a fan base. Your conversion rate will climb quickly after you have gained several thousand fans.
To make your brand more unique, consider changing the tab order on your Facebook business page. The tabs will be in vertical order on the left of the page to start with. Under your list of tabs is the “Edit” option. Use this to customize the order of the tabs outside of the Info and Wall tabs. This can help you create a better hierarchy of which tabs should be near the top or the bottom in order to have some stand out more than others.
If you’re working on building your fan base, consider using “Like Ads”. These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so make sure to experiment with the placement. Consider setting aside some monthly budget for the “Like Ads” because the space in the News Feed is becoming less and less accessible due to the increasing competition. Once you get several thousand “likes”, you can redirect that budget to a different marketing strategy.
Offer something that is unique when someone “Likes” your Facebook page, such as sweepstakes or anything related to your business that is desired by your audience. They will click very fast on a free offer that is presented well. People generally pay more attention to a page with a high number of “likes”.
Don’t be afraid to promote yourself. You may have heard at some point that it isn’t a good idea to hard-sell you products on social media, and that is true to an extent. You can still celebrate your milestones or anything else you deem important. People tend to like brands that are personalized, and milestones add to that feel. The human touch is what really makes a difference
Using a call-to-action graphic that tells people exactly what you want them to do, will help to convert visitors to your page into followers of your page. For example, encourage people to “like” your page in order to receive some discount or content. Here’s how this works: when people come to your page, all they see is “like our page for more info”, then after they “like” the page, they can see the content
Integrating your campaign across multiple platforms is a very good idea in order to help your overall brand look and feel to be consistent across your Facebook page, your website, your Twitter page, your YouTube channel, and so on. Strategic and consistent branding helps your audience get easily familiar with your business. Branding will make visitors feel more at home on all of your advertising platforms, and, once they see the value, it’ll also encourage them to seek your expertise more often
Always maintain a positive and upbeat attitude on your Facebook marketing page. No one likes a downer, and this is especially true if someone has the ability to not be forced to deal with it. Be sure that no matter what you post on your page, you find a way to put a positive spin on it.
Keep your Facebook posts related to your the brand you are selling or at least to the relevant industry. You can discuss a related happening in the news, post a Youtube video that is about your topic or share interesting comments that have been shared by followers of your Facebook page.
Make sure that the attitude you are giving your fans reflects the business you are representing. For example, you should not be serious all of the time while trying to sell costumes. Figure out what image you would like your brand to portray, and make sure everything you post resonates with your vision.
Always respond to posts made to your Facebook page. When somebody takes the time to comment or ask a question, you owe it to them to answer promptly. Also, remember that everyone else will see that you didn’t address the comment and may conclude that you don’t respond to customers’ needs as you should!
There are too many people today who need to increase their profits, but simply don’t know where to begin. We hope this post was helpful. You can now start planning your Facebook campaign and enjoy the benefits it brings. Just remember to be consistent with the execution of your marketing plan and it will all fall into place.