Promote Your Business With Social And Video Marketing!

Hi everyone! Thank you for visiting our blog, and welcome!

This is a site for owners of small businesses who want to be truly involved with their customers by doing some very effective marketing. We are referring to social media and video strategies. Why are these strategies considered more involved than others?

Marketing with Social Media

This one speaks for itself. It’s social! Take your website as an example. How much interaction with your clients can you generate on a daily basis? Unless you’ve got a blog on your business website, the likelihood of people leaving comments is pretty slim, and let’s not forget that you will then have to moderate each comment before it gets published, and only then you can respond to it. Not time efficient!

All the social media, on the other hand, present a perfect opportunity for businesses to get and stay involved with their existing clients consistently and very inexpensively! All you need is a page with the name of your business on it! Some media are more popular than others and we will be discussing these shortly!

Video Marketing

Another powerful medium to use in your marketing is video. Think about it: you can talk to your audience, they are able to see you, you can evoke various targeted emotional responses  with your message, or choose some amazing music for your background, or you can even give them a written message! How much more assured will your potential clients be if they see a video of you before they entrust their well being to you, your staff, and your services!

Some people will tell you that video can cost you an arm and a leg. In some cases this is true. However, there are ways to make video for almost no money and still get your message across effectively and professionally.

Tune in frequently and you will be finding more and more valuable info on social media engagement and video creation!

Targeted Social Media Campaigns

When advertising on social media, you will need to create highly targeted campaigns so you know that you are getting the right clients for your advertising money. Facebook, Twitter LinkedIn and many other social platforms offer paid advertising services. Most owners of small businesses operate on limited budgets when it comes to advertising. However, social media marketing can be truly effective if done properly. By effective we mean in terms of getting new clients, and also in terms of being cost effective.

The biggest and most profitable businesses spend up to $200,000 daily on social advertising. While we know that this is beyond the abilities of most businesses, we also know that people with significantly lower budgets have had tremendous success with getting clients on social platforms.

To do this well, you need to have an excellent understanding of your target market. Are most of your buyers male or female? What is their average age? What is their education level? What is their income level? Where do they live? Where do they hang out? The last question can also be related to pages on social platforms as many people belong to one or more social groups such as professional organizations’ social pages.

On social media, you can advertise to groups, to people with specific interests, professions, education levels, or you can even advertise directly to individuals on your email list. For the sake of getting new clients though, let’s focus on the options outside of your email list as the people who have already subscribed to receive emails from you are most likely familiar with your services and use them.

When filling in the parameters doe your target audience, that is where the essence of your market research really kicks in! Your ads will be shown by the social platform to the individuals who fit your audience description. If the number of your target market is in the millions, your parameters are too broad. If, on the other hand, you see the numbers dropping to less than 100, perhaps you are too specific. Each number’s profitability and conversion rates vary depending on the specific niche. It will take some experimentation on your part to find your best numbers. If you are aiming at lawyers, surgeons or insurance companies, 500 people seeing your add would not be a bad start. But if your audience consists mostly of lower income people, you will need more of these clients in order to have a profitable business, and therefore you will want to see higher numbers for your target market when doing your initial targeting in your advertising campaign.

Create advertisements that address very specific needs and have reliable numbers in them. Avoid generalizations such as “Want more clients?”. Always specify the profession or need. If you only want highly paying clients, include the income level in your advertisement title. That way, people who can’t afford your services will not even click on your ad and you will save money on unnecessary clicks.

If your ads are so well targeted that only those who you want to work with see them and take action, you will have new clients quickly enough to be able to stop your campaign within two weeks or sooner and save yourself even more money. This is how the most savvy social advertisers do this type of marketing. The beauty of it is that you can stop the campaign at any time, so there will be no danger of getting client overload.

It is also recommended that you create at least two similar ads and test each compared to the other for conversion purposes. The social advertising platforms will give you weekly reports and you will be able to see which ad works best and modify the one that could perform better.


How Can I Combine Video With Social?

After reading the last several posts, you may be starting to ask yourself whether or not social and video could or should be combined when it comes to accomplishing a more thorough marketing strategy. Yes, they can be combined and many corporations and smaller business owners do so quite successfully. There are many ways to interconnect the two approaches. For starters, you can upload a video onto a free platform such as YouTube and in the video description, include the URL of your business Facebook page. You can also talk about your social pages in the video itself.

Then on your business social pages such as Facebook, Twitter or Google Plus, make sure to post a link to your video for everyone to see and share. These are two ways to effectively combine the social aspect with the video aspect of marketing. There are also other more advanced strategies that will be discussed in later posts.

Remember that first video that Stan just talked about in the last post? Well, nobody said that you can only have it on your website and nowhere else, right? There are several video-supporting platforms on which you can place your video after  you’ve completed it. You will need to provide a platform before you can embed the video on your website or copy a link of it onto your social media pages. Vimeo and YouTube come to mind, YouTube is a great free option.

If you are wondering how to upload a video onto YouTube first, you may actually be able to find quite a few easy tutorials on video uploading on YouTube itself. The uploading part may take you about half an hour when doing it for the first time, but with each subsequent video you will find the process easier and easier. What is more important, however, is the ability of people who have never heard about you or your business/services to find your video easily on YouTube as one more way to get organic traffic to your website. If your website generates the desired amount of traffic (or visitors) already, then you don’t necessarily need to worry about getting multiple clicks and views on YouTube. Just have your intro video on your homepage as discussed in the previous post. Once you create more business-related videos, you can simply put a YouTube icon on your homepage to let your visitors know that there are videos related to your business, on a YouTube channel.

On the other hand. if the only video you’ve got is the one intended for your website’s homepage, you will then need that video to be easily found by your potential clients for a particular keyword or keywords on YouTube, in order to facilitate the client-getting process. In that case, you’d be better off contacting a video optimization expert who knows how to perform top YouTube advertising.  At any rate, once your video is on YouTube, before you even consider hiring a marketer to work on your video rankings, there is nothing easier than copying the URL of the video and posting it on any of your social media business pages! A great money saver and great way to be seen by more people.

Be Personable With Your Audience

By Stan Leonard, video marketer

When trying to get people to buy from you or pay you for your services, the most important thing at the start is to establish a great rapport. How can you accomplish this via video? Easily! Put yourself in their shoes. They’ll click on your video because it promises to solve their problem.

So first of all, relate to their problem. Ask three or four questions that directly address their issue. For example, if you are a chiropractor, ask them if they have been suffering from back pain for more than six months, then ask them whether they have already tried every pain medication they could afford. Finally, ask a couple of questions related to the not so great practices in your industry that your visitors may have experienced, which might have prompted them to look at yet one more similar business or practice, and it so happens that it is your business! This is also a good place to tell a personal story, especially if someone from your industry inspired you to start the same type of business in the first place, because they helped you or your family when you were growing up, leaving a lasting memory.

You may present yourself or your business at this point, or at the beginning of the video if you’d like. Marketing studies show that, if there is plenty of customer dissatisfaction in your industry, it will make a stronger impression on your visitors if you present yourself after you relate closely to their problems. That way, you can establish an impression of you being their solution. Talk to them about what you do, your years of experience, and the amount of people whose lives you’ve already helped improve.

Then introduce people to some specific desired results you’ve achieved. If you don’t have a Testimonials page on your website, consider creating one. In the introductory video, however, you should say, if applicable, how quickly your clients got the desired results, and mention some specific changes while still protecting client privacy.

You may then choose to give your viewers a virtual tour of your office or practice. If you have partners or employees, tell them to say “Hi” and introduce themselves if they wouldn’t mind. If your employee turnover rate is high, then simply introduce your staff on  a dedicated page on your website, so you can edit easily if necessary. That way you won’t have to edit the entire video and reload it.

You need to be mentally prepared to do as many takes as necessary until your presentation looks and sounds smooth and natural. If you are hiring someone to shoot the video for you, make sure to write down what you want to say, and practice your spiel in front of the mirror, friends and family members. This will help you greatly to overcome anxiety. Once you memorize your presentation and dramatize it several times, it will become second nature and you will be ready for your video.

If this seems like too much effort for your time, there are marketing companies that do video marketing for small businesses and can be very helpful. Some do coaching, too. They may use templates, or have their own actors (quite expensive), or they may offer animated videos. Th best course of action is to keep things simple. Nothing brings more confidence in your potential clients as seeing who you are. Therefore, create a nice little 3-5 minute presentation, practice it for a week, say it to those you fear most, even with your nice clothes on, and then just push ‘Record’!

Get Involved With Video Marketing For Your Small Local Business!

Just think about the impact your message can have when you present a video to your desired audience instead of just writing an article on a page in your website! Please don’t get this wrong, great quality written content has its place and it is absolutely necessary if you want people to take your website seriously and come back time and again. However, there are certain tactics that catch visitors’ attention more successfully and within a shorter timeframe than a long and detailed reading piece.

Video is one such tactic. Numerous case studies have shown that when people initially land on a website, they will first click on an embedded video, then an image, and lastly they’ll read the text, provided that all three components are displayed on the page.

What is it about videos that increasingly makes them such a preferred method for learning and checking things out (or even for communication, but we’ll talk about this in a different post)?

Video Marketing Matters! First and foremost, unlike reading, video involves more than just your sight,.. Video makes use of your hearing as well. Several studies have shown more activity and response to auditory compared to visual stimulation. Such studies have been performed on humans as well as animals. You perceive voice, music and noises through your ears. When combined in certain ways, different auditory stimuli can impact your emotions more powerfully than visual stimuli. Now when powerful auditory stimuli are combined with visual stimuli such as letters or graphics, the whole message can have a dramatically stronger effect on the receiver than each of these would have if used on their own.

This is what video can accomplish in as short a time frame as 30 seconds! Just compare reading a ten-line advertisement in the newspaper (takes approximately 30 seconds to read), and watching a 30-second video on YouTube! Which one will leave a more vivid memory?

Secondly, there are so many tools you can use within a video to convey a message! Video can target the emotions of your audience very fast and very efficiently!

Great Ways to Use Video to Promote Your Business

We will present this material in several posts, with some social media posts in between as in many cases it is advisable to combine video with social in order to achieve optimum exposure of your local business.

There are numerous ways to utilize video. If you are an owner of a small business with limited budget, you should consider some free options such as your computer webcam, or your mobile phone. There are affordable immobilizing devices out there that you can position your iPhone or SmartPhone on and get a very decent quality video.

To start, you can just record yourself talking about your business and the benefits it offers to your specific target audience. Explain a little bit who you are, what you do, and what your business is all about. Make sure you are dressed in a presentable way that corresponds to the nature of your business. Your video doesn’t need to be longer than 4-5 minutes. Remember, people have short attention spans in a society where the fast food mentality dominates everything. This is good news for you in case you are a little bit camera-shy at first. Be ready for multiple takes, as you will find that there are many details you will want to improve on as you keep shooting your first video.

Alternatively, you could ask a friend to follow you with a video camera if you have decided to not only briefly introduce your business but also show your visitors around your office and have them virtually meet your staff. In the next post, we will give you some tips on preparing your little spiel for the camera!

Stay tuned!

Techniques To Help You Market Through Facebook

Social media Marketing

Are your marketing campaigns not converting as well as you’d like them to convert? Maybe you need to establish a larger reach to get to more diverse segments of your target market? Would you like to be able to market more efficiently on the Internet? If promoting your business has been a challenging endeavor, Facebook marketing may be a great solution for you. This article will tell you how to do it properly and gradually build a consistent stream of leads through Facebook.

The key to all marketing strategies is to have a clear understanding as to why people implement them and how each strategy would impact your particular business. Just ask yourself: what is your end goal? Once you have that figured out, you can then sit down and develop a detailed plan to bring in exactly who you want to turn from a Facebook Like into a new actual customer. So start brainstorming today – what are you marketing?

Marketing while utilizing the Facebook tabs is a pretty simple and efficient way to get the word out. To start, why not create a “Promotions” tab and highlight the items you have on sale, coupons you’ve made available or even contests you’re running. It’s a fantastic way to allow your fans and followers to keep up with what’s going on in your business on a daily basis.

One proven method for generating interest in your business is to have a nice giveaway that has a high perceived value in your audience. Try getting your customers to ‘like’ your site by giving them something for free. Then post the winners up on your page, and do the same thing all over again when you find out that you need more “likes.”

Post something on your business Facebook page every day.. Probably the single most effective way to boost your Facebook marketing is to be an active participant on Facebook. That means writing new posts, sharing new ideas, and passing on interesting and “cool” stuff from around the web. The more active you are, the more opportunity there is for people to see your page, and the greater the chance .for you to see increasing engagement on their part. If your busy schedule doesn’t allow for daily researching for and posting of content, consider hiring a professional for your Social Media Management. There are companies out there that are still small and will provide the service at affordable prices.

Perhaps the most important step at the start is to develop a solid Facebook fan base. Wait on marketing your products until you have a fan base. Your conversion rate will climb quickly after you have gained several thousand fans.

To make your brand more unique, consider changing the tab order on your Facebook business page. The tabs will be in vertical order on the left of the page to start with. Under your list of tabs is the “Edit” option. Use this to customize the order of the tabs outside of the Info and Wall tabs. This can help you create a better hierarchy of which tabs should be near the top or the bottom in order to have some stand out more than others.

If you’re working on building your fan base, consider using “Like Ads”. These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so make sure to experiment with the placement. Consider setting aside some monthly budget for the “Like Ads” because the space in the News Feed is becoming less and less accessible due to the increasing competition. Once you get several thousand “likes”, you can redirect that budget to a different marketing strategy.

Offer something that is unique when someone “Likes” your Facebook page, such as sweepstakes or anything related to your business that is desired by your audience. They will click very fast on a free offer that is presented well. People generally pay more attention to a page with a high number of “likes”.

Don’t be afraid to promote yourself. You may have heard at some point that it isn’t a good idea to hard-sell you products on social media, and that is true to an extent. You can still celebrate your milestones or anything else you deem important. People tend to like brands that are personalized, and milestones add to that feel. The human touch is what really makes a difference

Using a call-to-action graphic that tells people exactly what you want them to do, will help to convert visitors to your page into followers of your page. For example, encourage people to “like” your page in order to receive some discount or content. Here’s how this works: when people come to your page, all they see is “like our page for more info”, then after they “like” the page, they can see the content

Integrating your campaign across multiple platforms is a very good idea in order to help your overall brand look and feel to be consistent across your Facebook page, your website, your Twitter page, your YouTube channel, and so on. Strategic and consistent branding helps your audience get easily familiar with your business. Branding will make visitors feel more at home on all of your advertising platforms, and, once they see the value, it’ll also encourage them to seek your expertise more often

Always maintain a positive and upbeat attitude on your Facebook marketing page. No one likes a downer, and this is especially true if someone has the ability to not be forced to deal with it. Be sure that no matter what you post on your page, you find a way to put a positive spin on it.

Keep your Facebook posts related to your the brand you are selling or at least to the relevant industry. You can discuss a related happening in the news, post a Youtube video that is about your topic or share interesting comments that have been shared by followers of your Facebook page.

Make sure that the attitude you are giving your fans reflects the business you are representing. For example, you should not be serious all of the time while trying to sell costumes. Figure out what image you would like your brand to portray, and make sure everything you post resonates with your vision.

Always respond to posts made to your Facebook page. When somebody takes the time to comment or ask a question, you owe it to them to answer promptly. Also, remember that everyone else will see that you didn’t address the comment and may conclude that you don’t respond to customers’ needs as you should!

There are too many people today who need to increase their profits, but simply don’t know where to begin. We hope this post was helpful. You can now start planning your Facebook campaign and enjoy the benefits it brings. Just remember to be consistent with the execution of your marketing plan and it will all fall into place.